A laptop placed on a sofa displaying an insurance policy management webpage.

Canada Life Product Details redesign

Conducted UX research and analysis for the Canada Life product details UI redesign, facilitating user testing and refining data to make recommendations.

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Open laptop on green surface displaying Canada Life Workspace webpage. Behind it is a large, partially visible round pot and a smaller white vase with dried plants, against a green wall.

Canada Life Portfolio Summary

Conducted UX research and analysis for the Canada Life print portfolio summary, facilitating user interviews and refining data to make recommendations.

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Three smartphones displaying different SimpliFi financial service advertisements. The top phone shows a mortgage rate offer with a 'Get started' button. The middle phone features a credit card with an interest rate promotion and an 'Apply now' button. The bottom phone displays a woman using her credit card on a laptop.

Simplii Financial Special Offers Section

Conducted UX research and analysis for the Simplii Financial web site Special Offers page, conducting user interviews and creating personas.

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A person holding a smartphone displaying a financial advertisement for a TFSA GIC, with a woman watering a plant in the background.

CIBC Direct Digital Campaigns

Conducted UX research and analysis for the CIBC digital brand, facilitating user interviews and refining data to make conclusions.

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Screens showing a business credit card and promotional offer on desktop, tablet, and smartphone displays on a textured background.

CIBC Various UX/UI

Vast amount of experience working on a wide variety of different CIBC UX/UI initiatives, from early brainstorm stages to launch.

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