CIBC Digital logo on a dark background.
Slide presentation titled "AUTHORIZED USER DDC CAMPAIGN REDESIGN" with a screenshot of a form for adding account information and instructions for authorized user access, and a section explaining how addition of authorized users works.
A diagram showing the design thinking process with five colored circles labeled Empathy, Define, Ideation, Prototype, and Test, on a black background. The title 'DESIGN THINKING' appears above the circles in blue, and the text 'Design Thinking Process - AU 2020' is below in gray.
A Venn diagram shows three overlapping circles labeled User Needs, Business Value, and Technical Capability, with the center area labeled UX Strategy. Below the diagram, the bold text reads 'USER CENTRED DESIGN'.
Slide with the word 'EMPATHIZE' in large blue text, and bullet points listing 'User behaviour,' 'User input,' and 'Stakeholder input' on a dark background.
Bar chart showing number of accepts by channel over four months, with categories TOQ, MTO, and EO, and three circular progress indicators labeled with statistics about accept rate, file size, view rate, and winning channel, followed by the text 'Emphasize - Research - User Behaviour'.
Three donut charts labeled 'Preferred Channel,' 'Reason for AU,' and 'Who?' with color-coded segments representing different categories in blue, red, and green. A section titled 'Key Findings from Feedback Loop' lists insights related to usability feedback, mentioning card usage, convenience, significant others, and look and feel. The footer notes 45-50 respondents per question, and the slide emphasizes empathy, research, and user input.
Line graph titled 'AU ACCEPTS BY CELL' comparing different methods in February and December, with data points A through H, showing decreasing acceptance rates over time, accompanied by recommendations and a bottom note emphasizing research and stakeholder input.
Slide titled 'DEFINE' with bullet points: Persona, How might we, User story, on a dark background.
A character profile for Mike, a 44-year-old male, with a photo of him sitting at a desk with a laptop, wearing glasses and a blue sweater. The profile includes details about his family, occupation, credit card benefits, personal needs, and wants related to travel rewards.
A dark slide with grey text discussing allowing Mike to learn about the benefits of adding an authorized user to increase collection points quickly and concisely.
PowerPoint slide with defining user stories, listing three goals for a husband and father: to maximize travel points, organize family finances, and ensure family access to money for safety.
Slide titled 'IDEATE' with three bullet points: Brainstorming, Prioritize, Sketching. Dark background with blue text.
Screenshot of a presentation slide with gray background and white text that reads: 'As a husband, I want to maximize my travel point collection, so that I can travel more with my wife and family.' The slide has a small blue arrow at the bottom left corner and the words 'Define - Prioritize - User Story' at the bottom.
Three wireframe sketches for mobile app screens. The first shows a layout with a top section, a phone graphic with a code, and three circles with wave lines below. The second has a similar top section, a finger icon pointing at a chat bubble, and three circles with wave lines. The third features a lock icon at the top, a large central area with waves, and two rectangles at the bottom. Each sketch is labeled A, B, and C, and titled 'Ideate - Sketches'.
A rough sketch of a mobile app interface with a display card at the top, icons for point collection in the middle, and additional elements at the bottom, accompanied by text describing the components.
Slide title 'PROTOTYPE' with bullet points 'Wireframes' and 'High-Fi Mockup' on a dark background.
Two wireframe prototypes of a financial rewards app titled "Protype - Wireframes." The left wireframe features a header with a CIBC logo, a greeting to "Alexandra," a section about earning bonus points, benefits of adding cardholders, an add-cardholder form, and footer links. The right wireframe has similar content with a bold header, and a call to action to get more from a CIBC credit card, including a "Get started" button, and footer links. Both wireframes use a black background with white and gray sections and pink accent buttons.
Comparison of two digital flyers for CIBC credit card offers. The left flyer promotes bonus Avventura points and includes a form to request additional cards. The right flyer promotes bonus Aeroplan points with details on how to add cardholders and how the program works.
A promotional email or webpage for CIBC Aeroplan credit card, featuring information about earning bonus points, benefits of adding cardholders, how it works, and call-to-action buttons for getting started or reminding later. The layout includes logos, an image of the credit card, icons for benefits, and text descriptions.
Screenshots of a CIBC Aeroplan credit card promotional email in three formats: desktop, tablet, and mobile. The email emphasizes earning Aeroplan points and includes information about adding cardholders, benefits like convenience, peace of mind, and faster rewards, and instructions to get started.
Two digital interface screens side by side on a dark background. The left screen is a CIBC credit card promotion webpage with a white background, red, black, and gray text, and graphics of credit cards. The right screen is a contrast checker tool with a white background, showing color contrast information, test results, and an interface element. The text "Prototype – Accessibility" is below the screens.
Slide titled 'TEST' with a subtitle 'What works' on a dark background.
Comparison of two website pages related to CIBC credit card and Aeroplan points, with a title "Test – What works" at the bottom.
A series of digital marketing slides showing various web page designs and data tables related to a CIBC campaign, with a black background and a footer indicating it's a digital direct campaign for an authorized user.
Mockup of a digital flyer for a CIBC business credit card promotion, featuring promotional text, a card image, and icons representing financial rewards, with a dark background and red accents.
A digital mockup displaying various webpage layouts and designs for a project titled 'Hi-Fidelity Mockup - Global Migration - 2021'. The pages include designs for different stages of a user interface, with some pages in white and red themes, and others in dark themes, arranged in a grid pattern.
Dark background screen with the word 'FINISH' in large blue letters